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Prime Labels Made Perfect • Prime Label Materials • Label Construction & Styles • Label Manufacturing Process • Prime Label Applications • Complete Prime Label Systems • Prime Label Photo Gallery Your Brand is Identified by Your Label A prime label is your product’s principal source of identification and decoration. It needs to not only inform, but also attract and entice the attention of your targeted user. In short, your label must create a shelf appeal that helps to sell your product. Weber Packaging Solutions understands everything a prime label needs to be. For nearly forty years we’ve been helping companies in all areas of business with their prime labels. We operate over seventy presses in ten countries worldwide, making Weber one of the largest label manufacturers in the world. From the type of material to the proper adhesive to creating eye-catching designs, we know what label is ideal for any given application. 
Prime Label Materials
A pressure-sensitive prime label is constructed of a topcoat, facestock, adhesive, and release liner. All four of these components should be carefully considered when creating a prime label. Here’s a brief overview of the important materials. Prime Label Facestocks Choosing the right facestock is crucial to the quality of your prime label. Weber offers a variety of facestocks, each with outstanding features to satisfy the requirements of many applications. Pressure-Sensitive Papers Paper is a versatile, economical, and easily printed facestock, good for most general applications. We offer a variety of papers, which can be die-cut into virtually any shape and are easy to apply using automatic equipment.
Pressure-Sensitive Films
Films are ideal for curved or squeezable products since they offer conformability, and they're also great for labels that require a greater degree of durability or moisture resistance. Weber films also are designed for ease of use with automatic label applicators.
Tagstocks & Unsupported Film
Weber also provides non-pressure-sensitive tags and film material.
Prime Label Topcoats
Topcoats can improve your prime label’s appearance by adding attention-getting high-shine. A topcoat is also an extra layer of protection to assure your text and graphics are always legible. Duragloss—With its high-gloss look, this acrylic liquid varnish not only emphasizes the label’s graphics, but also protects against moisture and minor abrasions. Both water-based and UV-cured, high-gloss finishes are offered. Laminates—We offer a variety of clear-on-matte polypropylene and polyester film laminates to increase the strength, durability, and shine of prime labels. Prime Label Adhesives Pressure-sensitive adhesive works not only because of its tack, but also due to the slight absorption of the adhesive into the surface of the substrate. Certain characteristics of different substrates can prevent the absorption of adhesive, weakening the adhesion of the label. When deciding on an adhesive, it is important to consider a few factors: Substrate material and texture—Prime labels adhere differently to different materials. For example, an adhesive that is right for smooth plastic may not be ideal for pebbled glass bottles.  Substrate shape—When dealing with curved substrates, it is important to use an adhesive with a high degree of initial tack, since it will hold the label in place for the few seconds required for the substrate to anchor the adhesive. If the substrate is designed to be squeezeble, then the adhesive requires a level of conformability while still maintaining its hold.Substrate temperature—If a prime label and its substrate are exposed to extreme cold or a hot-fill process during application, an adhesive must be specially formulated to maintain its tack. Rubber & Acrylic Adhesives Typically, rubber-based adhesives are less expensive, but lack cold or low temperature-resistant qualities. Acrylic adhesives have a lower degree of initial tack than rubber-based, however, after a 24-hour set period, acrylic adhesives are generally as permanent as rubber-based adhesives. Plus, acrylic adhesives can be created to resist high heat and freezing temperatures. Weber offers both rubber-based and acrylic adhesives in a range of different formulations.
Release Liner Selection A pressure-sensitive label is not complete without a proper release liner. Weber provides a selection of several types of release liners that meet various application requirements.
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 Weber's ReseaLabelTM This resealable prime label was designed to provide up to 200 percent more printing space than a normal label. Any portion of the label can be peeled back to reveal more product information underneath or on the back of the top layer. The top panels can then be resealed for repeated use. Depending on your specific application, any portion of the label can be designed to be peelable and resealable. |
 Instant Redeemable Coupon (IRC) One popular trend within the retail market is the instantly redeemable coupon. With Weber’s Coupon 100 prime label, consumers may peel a coupon off the label for immediate use at the checkout, without damaging the product’s label. And Coupon 100 prime labels may be applied using standard label application equipment. |
 Foil Hot Stamp & Cold Foil Transfer Foil stamping and embossing give prime labels an added decorative touch and a more elegant, prestigious look. With embossing, a metal plate of a specific image is created and then pressed onto the label material, leaving behind the image. Foil stamping works in a similar way, but the image is transfered rather than pressed onto the label surface. Embossing looks best on paper facestock, while hot stamping creates a striking image on metallized paper and film. |
 "No-Label" Look The no-label look is a popular trend in the food and beverage industries, as well as with personal care products. These clear or translucent, thin film labels are perfect for showcasing graphics and allowing the color of the product to shine through. All graphics are printed using the rotary screen UV process for superior durability, brilliance and depth of color. This thin film label is highly flexible, adhering to straight, curved, or recessed glass and plastic better than paper labels. Plus, thin film can tolerate freezing, pasteurization, and moisture without losing adhesion strength or readability. |
Prime Label Manufacturing Process
It takes a lot more than just the raw materials to create an effective prime label. It also takes expertise and the latest technology—both of which Weber provides to all prime label customers.  Pre-PressYour labels begin in our full-service Graphics department, where skilled designers utilize state-of-the-art, graphic software to ensure labels print exactly as you envisioned them. Weber uses the latest digital, direct-to-plate system, which keeps this critical aspect of printing totally in-house and creates higher-quality results. Not sure what label facestock is best for your application? Need adhesive advice? With their combination of strong marketing and technical skills, our Media Products department can help you select the best materials for your labels —facestock, adhesive, and topcoat. Weber’s Research and Development department can be utilized to create or modify materials to meet specific customer needs. All materials currently available have undergone testing to assure quality, even under extreme conditions.  Label PrintingDepending on your specific needs, your pressure-sensitive labels will be printed on one of our fifty technologically-advanced flexographic presses or on our leading-edge digital label printing system. Weber can produce your label designs in up to ten colors, including process color with exceptional photographic quality, and we can ensure precise registration and vivid tones with superb printing tolerances. In addition, our presses accommodate the wide range of our standard and specialty label materials, including papers, films, foils, vinyl and more. And with literally thousands of die shapes and sizes to choose from, there are virtually no limits to the creative shape of your exclusive label.  QualityOur Quality Assurance team will carefully overlook the manufacture of your labels. Working under ISO 9001:2000 guidelines, QA technicians will inspect all raw materials, work in process, and finished products. They concentrate on facestock and adhesive values, color matching, print quality, overall appearance, and more. To make labeling even easier, Weber’s direct account and customer service representatives are always just a phone call or e-mail away. They’ll be happy to tell you about our special cost-saving blanket order and inventory management programs or other prime label issues. Prime Label Applications  Weber can meet the product branding needs of any industry. We work with our customers to ensure their prime labels satisfy industry regulations and environmental demands while still catching the attention of consumers. Here are several specific examples.Food & Beverage Prime labels on food items face many environmental challenges, such as freezing, moisture, and heat. Industry and governmental regulations require nutritional and ingredient information to be completely legible on all products, making high-quality prime labels a necessity. Weber can create durable and attractive prime labels for any food product. A laminated label with cold-temperature-resistant adhesive is best for frozen foods. For products with curves or squeezable containers, conformable facestock is the best choice. Health & Beauty Durability is crucial in designing prime labels for health and beauty packaging. These labels need to withstand the factory filling process and survive repeated customer use, which often requires prolonged exposure to moisture in the shower or bathroom. The majority of health and beauty products are packaged in curved containers, so conformability is important, too. Health and beauty prime labels featuring hot or cold stamping or embossed logos give the products a sophisticated and elegant image, which translates into a higher perception of product quality by consumers. Vitamins & Nutritional Supplements Pharmaceutical packaging regulations are extremely stringent with detailed requirements for labeling. Since the labels need to provide detailed use information and warnings, the labels must be resistant to chipping or scraping so the very small print is always legible. The label also must adhere permanently to the container for the life of the product. Household Products The prime labels used in household chemical package decoration need to tolerate the product filling process, where the labels may come in contact with the products. Much of the packaging is curved and textured and there is usually a good deal of text required on the label. A laminated prime label will work well for household chemical packaging since it can resist moisture. Another great choice is Weber’s ReseaLabelTMbooklet label, which is tough enough to withstand chemical exposure and provides the necessary text space. Automotive Aftermarket Just as with household chemical labeling, the prime labels for automotive aftermarket products need to be durable. Not only will the labels be exposed to the product in the factory, but also during customer use. The prime label needs to be easily wiped clean and still have the use instructions and product warnings clearly legible. Label Gallery Take a look at some examples of labels that Weber has printed. Click here to view our prime label photo gallery. Complete Prime Label Systems  To simplify your labeling application, Weber offers a line of label applicators designed to fit your prime label needs. These high-performance units will streamline your operation and enhance the quality of your labeling.Each model is designed to meet the needs of a specific labeling requirement. Labels can be applied to the tops, bottom, or sides of various products and substrates, including around cylindrical objects such as bottles or cans. Depending on the model, labels can be applied at up to 2,000 linear inches of label web per minute using either no-contact or gentle-contact methods of application. Our applicators are engineered with advanced stepper-motor technology and peel-tip sensing to offer exceptional label placement accuracy, while eliminating common application errors such as double labeling or skipping a product. Constructed of corrosion-resistant stainless steel and anodized aluminum, these durable systems are easy to maintain and tough enough for most any industrial environment. For a detailed look at Weber’s prime labeling systems, including video demonstrations, click here. For more information on Weber's prime labels, contact us today. We'll put you in touch with your local account representative, an expert who can examine your specific requirements and recommend the best label material and labeling system for your application. |
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