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digital labelsWeber introduces digital printing solution for producing high-quality labels with short-run flexibility.

To complement its traditional, higher-volume flexographic label printing capabilities, Weber Marking Systems is introducing Digital-Edge Label Solutions, a digital label printing technology that will address end-users’ increasing needs for labels with high print quality coupled with lower quantities.

According to Tom Michalsen, Weber’s marketing director, a growing number of companies are looking for shorter runs of pressure-sensitive labels in order to reduce their inventory costs and to remain more flexible in the marketing of their products.

“Our customers today are interested in more options when it comes to the labeling of their products,” Michalsen said. “They need lower volumes of labels to increase the economies of marketing private-labeled products, regionally-focused and seasonal merchandise, labels for special events, plus the labeling of multiple SKUs.”

To address these initiatives, Weber recently installed an Indigo ws4500 digital press from Hewlett-Packard at its Arlington Heights, Ill., manufacturing plant. The digital unit enables Weber to offer the high-resolution, full-color process printing of paper and film label materials.

“The nature of digital printing makes it possible for us to print pressure-sensitive labels without the use of costly film or plates,” Michalsen pointed out. “In addition,” he added, “there is virtually no substrate waste due to digital printing’s lack of set-up requirements. Those factors mean a lower cost for a reduced volume of labels plus a more sustainable manufacturing operation.”

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